Rondowoods
- Year
- 2021
- Format
- Fictional festival · Identity & campaign
- Event
- Pantone Park, Kigali · Aug 6–8
A fictional classical music festival taking place in Kigali, Rwanda. Here is how the land and culture inspired me to advertise this event!
Climb the stairs
From first sketch to festival wristband. Each step is one piece of the campaign.
Why Rondowoods?
Let's break it down. "Rondo" describes a type of orchestral form or song structure and "woods" refers to the scenic view of the country.
The combination of these two sound like the French word "rendezvous" and since French, along with English and Kinyarwanda, is one of the official languages of Rwanda, a word-play was created to attract the city locals to this event.
Further inspiration
I used this mural painting to produce a non-Eurocentric advertisement. By utilizing geometric shapes and bright colors I wanted to naturally evoke a sense of familiarity to attract an audience for this event.
Human-made. No generative AI was used in the creation of this project.